IMPACT OF ENVIRONMENTAL RISK PERCEPTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR ENVIRONMENT (OCBE): MEDIATION OF ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY

Abstract

As the global focus on environmental sustainability intensifies, manufacturing firms in Pakistan are facing increasing pressure to adopt environmentally responsible practices. This study examines the impact of risk perception on organizational citizenship behavior for the environment (OCBE). Additionally, it investigates the mediating role of environmental corporate social responsibility (ECSR) in the relationship between the above relations. A study model was developed for this study and 224 surveys were collected from employees of different manufacturing industries of Pakistan. The findings of this study provide valuable insights and guidelines for manufacturing firms in Pakistan to enhance their environmental performance and promote sustainable practices. By addressing risk perception, and integrating ECSR practices, organizations can enhance their environmental performance and contribute to sustainability efforts. This study provides the importance of integrating ECSR practices in organizational strategies, employee engagement and training programs for fostering OCBE.