THE INCIDENCE OF SOCIAL MEDIA IN CREATING FAKE PERSONA AMONG YOUNG ADULTS

Abstract

The study aims to explore the impact of Social Media Networks (SMNs) in creating a new generation of young adults (YA) who are inclined to present their ideal image thereby widening the gulf between reality and their newly acquired online portrayals. The study uses the dramaturgical model proposed by Erving Goffman (1959) for establishing the framework for social identity of YA. Secondary method of data collection was employed by conducting Systematic Literature Review (SLR) of one newspaper report, one report, one book and three research articles for exploring the influence of SMN on young adults. The findings of the content revealed that along with the benefits (grooming, self care) of SMNs some adverse effects like loss of personal identity, frustration, and narcissistic behaviours are common among teenagers. The findings also indicate the need for intervention by the stakeholders to minimise the damage caused by SMNs on their impressionable minds. Due to the practical implication of accessibility, the study analysed only secondary data. However, primary data may offer deeper insight into its effect on YA. The study provides direction for future by exploring its impact on males and females separately and the long-term effects of SMN on personal identity.